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A lot of businesses already employ the strategy of giving away free, branded items. However, many of them do not take the extra effort to fully harness the power of this marketing plan. When done correctly, giving away promotional items has a very high return on investment. In fact, in many cases, it is one of the smartest ways to gain customers and increase your brand awareness.

 

These days, customers have almost come to expect getting certain freebies. Free pens and stress balls are sometimes useful, but so over-used that they are rarely as effective as they could be. Free baseball caps are also overdone and ineffective, outside of a very few markets. A basic rule of thumb is that if you would not use a product, your customers probably will not either. Your goal is to create something that is both useful and memorable. If you can give a way a product that your customers will not only use, but also show to their friends, you have struck marketing gold.

 

If you want to really impress customers, you should give them something that has a lot of perceived value. In the age of computers, bulk usb are highly useful. They also have a lot of value, even though you can buy bulk USBs for a very reasonable price. When you give your customers something like a promotional USB drive, they feel valued and that automatically increases goodwill towards your brand.

 

Branded flash drives work well in many different markets. Most people own computers and need a quick way to transfer their documents from one place to another. Professionals, in particular, often need to keep backup copies of their files with them at all times. Whenever they plug the promotional USBs into their computer, they will see your company logo and be grateful for the free service you have given them. College students are another excellent market for this idea. Since they often do not have enough money to buy their own, you can bring in even more goodwill for your company.

 

To really stand out and impress your customers, consider offering custom shaped USBs. This works especially well if you have a clever logo or cute mascot that customers enjoy. It is also important to do a quality check on the USBs you give away. Make sure they work properly and have sufficient storage space, or your customers will be annoyed instead of impressed.